Monday, August 25, 2008

Food adverts, and the concept of sacrifice

I don't know about you, but I am starting to feel really selfish and brutal lately, everytime I eat a piece of chips, or bite into a cob of maize.

No, I've not yet become one of those zealous vegetarians who do not eat anything that once breathed/had legs etc.

I am simply responding to the recent television adverts on SA tv. There's the Aromat one, 'Maize cobs are boring, but with aromaat!'. and the recent one about Simba chips. 'I wanna be a simba chippy'...

Does anyone find anything absurd in the manner in which these poor potatoes are marching to their deaths, much like how one would march to glory, or some kind of eternal grace/heaven...

Okay, maybe the Christian comparison is a bit much, but really. I find something extremely sick in the reasoning that brought about such adverts.

Why would anyone celebrate death? Because in essense, that is what is happening here. The various food types are celebrating death, joyously going to join those who have gone before them.

Or the one about that stalk of wheat (i think) or sorghum, that has to be sacrificed so that I can enjoy my Castle lager.

Maybe I read too much into this , but I will not lie when I say that these adverts freak me out, big time. Soon, we will be like the proverbial ogre in every story, only this time, the poor victims of our greed will be willing to self-sacrifice for our personal satisfaction.

-Sigh-

0 comments: